We believe locals make the best guides.

When you’re visiting a new country, city or town you could do a lot worse than to hire a local to show you the hidden treasures of the lesser-known back streets and steer you clear of unapparent perils.

To even the more experienced procurement professional, marketing services offers the same hidden treasures and concealed dangers. Not only is marketing in the twenty first century increasingly fragmented and complex but also the optimal value of marketing services can be consequently become increasingly elusive.

Salt’s two founding partners are marketing services locals.

Both have extensive experience of client service in media and creative agencies, but also have been managing directors of agencies in multinational marketing networks.

Salt provides a more strategic service than simply poacher-turned-gamekeeper.  With over 50 years of marketing services experience, Salt can help achieve optimal value from your marketing services through several means:

• Understanding selling as well as buying strategies
• Best practice ways of working
• Effective roster management
• SRM programs
• Training

Value diagnostic

Salt can conduct a straightforward value diagnostic exercise across one or all of your marketing services supply chains or only on a specific area that may be of concern. We can examine all marketing disciplines from advertising to design, from media to in-store marketing.

Contact us for a free preliminary consultation.