Marketing Procurement
Effective procurement of marketing services, from media to strategic and creative services, can be a minefield in which is it relatively easy to lose track of the value being sought. Obtaining the best possible value from such significant investments in marketing services agencies requires the optimal combination of a number of key variables:
- The scope of work undertaken by the agency
- The transactional terms of their deal
- The agency’s performance accountability
- The ongoing management of the agency
The variance within each of these is huge making the management of their value contribution all the more difficult.
Value Management
Salt Value Management is a different kind of consultancy service, specializing in managing and manipulating these variables to achieve optimal value. Whereas many marketing procurement go little further then to provide bench marking we see price as one part of a much more involved equation. In addition to examining prices, we combine:
- An in-depth understanding of how agencies work
- How to construct economical and motivating deals
- How to manage agencies for value and efficiency
…to help our clients get more value for less money.
In fact, often price-based negotiation, while improving costs, can have a detrimental effect on value that far outweighs the saving.
Contact us for a preliminary conversation to find out how Salt can help your business get better value.
